Never before have there been so many tools and channels to reach clients and investors, yet companies still struggle to engage with critical audiences.The proliferation of information, new and emerging technologies and communications platforms, and changing regulations all add to the complexity of staying in touch with the people.
Consumers' expectations are rising for the organisations they do business with and invest in. They want to be communicated to where, when and how they prefer. And they expect the content to be relevant and customised to their specific needs.
Customers expect a convenient and secure way to manage money across multiple devices and financial institutions are striving hard to offer payment solutions that meet the challenges of the ever-changing mobile commerce environment.